Profile
CAREER OBJECTIVE:
As a business partner of the Global Team, develop Marketing/Licensing Strategies with Retail which support business strategies. Helping accomplish Company’s business goal which has innovation and a potential to change the trends throughout the world.
JOB EXPERIENCE:
2020-2021: LEGS Co., ltd. Licensing Division, Licensing Producer LEGS company is Japanese marketing company focused on sales presentation for customer satisfaction. LEGS has focused on increasing Licensing Business as new function. I am in charge of Licensing business growth, find strong intellectual properties and licensed. Had sales revenue with new IP who is strong influencer of SNS at first year, based on creative style guide material with effective strategy. Also, have structured all operations for the licensing division, not only creative work but also legal and accounting as producer.
2019: Consumer Products, Warner Brothers Entertainment Japan BA/Creative Services While vacant of Creative Director, Implement, develop and translate all licensing/creative materials including style guides to meet the business needs. Responsible for Development strategies for Licensing/Marketing and Retail Business (including Pop Up Store etc.), and Brand Assurance for all properties across all categories in a timely.
2018-2019: Axcelead Drug discovery Partners. Co., ltd. Contract/Alliance and Brand Assurance Creative new business and Alliance. Presented innovative idea for clients. Making Contract for new business as the alliance of the company. Lead on business coaching and Construction of Business strategy for customer development.
2007-2012: Consumer Products, Warner Brothers Entertainment Japan
Creative Director, Creative Services
In charge of Creative Services for the licensing business of WB Entertainment Japan.
Develop marketing strategies and direct implementation of these strategies in order to maximize WBCP Japan’s revenues on all key properties (Harry Potter, and other movies, Looney Tunes, Tom and Jerry, DC comics and more) across all key licensees and retailers. Working closely with Creative and Marketing executives in Burbank (main office) and regional offices.
2006- 2007: ROYAL DOULTON JAPAN COMPANY, LTD
Licensing manager, PR/Communication, Marketing department
Moved to licensing company as Marketing/Licensing manager. In charge of All Marketing Tool and licensee control/program running operation. Promote royalty sales budget of 110% compared with this year to 2007. Supervised Minton History’s Event at Iwasaki Mansion where is famous building as Marketing manager.
2004- 2006 SANRIO COMPANY, LTD
Chief Director, Product planning department
In charge of product planning department as chief director, managed the promotion timeline and human resources.
2000-2004 SANRIO COMPANY, LTD
Chief Director, Domestic licensing & special sales department
Moved to the licensing division, design section as chief director. Principally responsible for design proposals to, and supervision of licensees. Organized for License’s Event (material and technological infrastructures, financial structure) for 400 companies, as producer.
1997-2000 SANRIO COMPANY, LTD
Assistant manager, Export and import department
Promoted to the export and import department, marketing/ product planning section as assistant manager. Supply chain development for overseas stores (about 1200 retailers) particularly in the United States.
Managed 12 people including foreign designers based in San Francisco. Negotiated with manufactures of Taiwan and China, Hong Kong for marketing and product material.
1983-1997 SANRIO COMPANY, LTD
Product planning department
Assigned to the division of the planning and production section tasked with developing the gift market. Promoted assistant manager for product planning and marketing. At Big convention twice per 1year, organized planning for all material of event.